1. “We like it, we just don’t think we can sell it.” Translation, they don’t like it. We won’t really tell you what we do like, but please go away and spend the next three weeks of your life writing something else to show us that we may hate just as much
2. “It needs more edge.” Translation… We’re not sure what we don’t like about it. Just see what you can do to make it into something we might like better.